TikTok is introducing a fresh option that allows them to lessen the amount of AI-created videos appearing in their feeds. This move comes as the service disclosed that it presently contains more than 1 thousand million AI videos.
Testing and Rollout
The new functionality is being tested over the next few weeks before a widespread release. This advancement comes amid a increase in content created by AI, fueled by new video-generation tools.
The Broader AI Trend
It has been noted that almost 10% of the most rapidly expanding content creators on a competing service exclusively feature AI-generated videos. A significant portion of this content is classified as low-quality AI content, a phrase for poor-quality, mass-produced content that is typically nonsensical or bizarre.
Our research shows that many people appreciate content made with AI tools, ranging from digital art to informative clips, and we intend to provide users the ability to increase or decrease of that, according to their own preferences,” commented a platform representative.
AI on the Platform
The service announced that there are currently 1.3bn videos on its service identified as artificially created. In total, more than 100 m media items are submitted to the app daily, making AI content a relatively small portion of its total content library.
User Control Features
Users will be capable of reduce or increase the volume of AI-generated videos they view by using the “manage topic” option in the application and selecting “AI-generated content”. Additional categories that currently be modified under the filter cover current affairs, clothing, beauty, and movement.
Platform Guidelines
TikTok’s policies oblige users to label lifelike AI-generated content, and it bans malicious deepfakes of public figures or crisis events. Any realistic AI-generated clip that is without a tag can be removed under its community policies.
Furthermore, the app will henceforth add an “AI-made” watermark to content produced via its proprietary AI systems, or identified by an cross-platform project for identifying artificial media. This step is intended to deter users from trying to circumvent the labeling process.
Educational Initiatives
The platform is also introducing a two million dollar AI literacy fund for specialists and institutions to produce informative material about ethical AI use. This program will assist charitable organizations dedicated to training coding and technology.
Moderation Strategy
The video-sharing app has supported its moderation strategy, following controversy over plans to cut jobs for numerous content moderators in Britain. It is planning to reduce 439 jobs in its trust and safety division in the UK capital, with worker representatives and online safety experts voicing alarm that people are being substituted by AI moderation.
A trust and safety lead clarified that people-led review would remain essential, but artificial intelligence can shield workers by removing the most graphic content before it is viewed by people. The platform reported a notable drop in explicit and harmful content reviewed by human moderators over the past year due to reliance on its machine learning processes.
It is vital to integrate people and machines to ensure user safety,” she said. “We’ll have people as integral to the approach, but we additionally believe it’s very important to limit contact with dangerous material as swiftly, which is why a significant AI assistance is making a difference operate efficiently.”
